Kazmi , Dr. Syeda Quratulain, Dr. Sofia Bano, Dr. Kaenat Malik, and Dr. Munazza Bibi. 2025. “The Role of AI-Driven Personalization in Enhancing Customer Experience and Purchase Intentions: Exploring the Impact of Consumer Data Privacy Concerns”. Al-Qanṭara, May. https://www.alqantarajournal.com/index.php/Journal/article/view/709.